Networking for Non-Profit Organization Leaders
Price:
Networking is a marketing activity, not a sales activity. This course will present an introduction to the art of first “intersecting” with and, ultimately, “connecting” with individuals you have selected as personal or professional “targets.” It will include tools on identifying targets, what to say (i.e., an “elevator speech”), prioritizing helping your targets rather than being helped by them, and a “live” practice session in front of other participants in the course?so they can provide valuable feedback and so you have a chance to practice.
Objectives:The participant will be able to understand and actualize:
- The value “knowing yourself,” including the inherent advantage that you have because you aren’t selling anything
- Why someone would/should take your phone call or respond to your e-mail
- How people find you and what your marketing looks like,
- Who your strategic partners are, and How you are different from everyone else who does what you do
- Planning your work, including a CRM program to maintain your data, connect on social media, and schedule follow-up activities
- Building a VIP list and attending selected events at which key targets will play a role
- Becoming a subject-matter expert (SME), so you can “teach someone something.”Course Content:The 55-38-7 Rule
