Marketing

The Marketing program is designed to provide students with the practical knowledge and skills necessary to plan, manage and monitor trends which indicate the need for new products and services offered by an organization. Required courses emphasize the development of marketable skills essential to career success, including sales techniques, market research, promotional strategies, and applied management practices. Students will cultivate an understanding of consumer purchasing behavior concepts which will advance the students’ managerial abilities for problem solving, communication, leadership, and teamwork.   Apply & Register Program Details

The Marketing program is designed to provide students with the practical knowledge and skills necessary to plan, manage and monitor trends which indicate the need for new products and services offered by an organization. Required courses emphasize the development of marketable skills essential to career success, including sales techniques, market research, promotional strategies, and applied management practices. Students will cultivate an understanding of consumer purchasing behavior concepts which will advance the students’ managerial abilities for problem solving, communication, leadership, and teamwork.

 


Degree/Certificate:
Associate in Applied Science
Code Course Credits
First Year / First Semester
ENG-101 English Composition I 3
ACC-104 Financial Accounting 3
MGT-101 Introduction to Business 3
CSC-101 Computer Literacy 3
MTH-111 Introduction to Statistics 3
OST-110 Microcomputer Keyboarding 1
    16
Second Semester
ENG-102 English Composition II 3
ACC-105 Managerial Accounting 3
MGT-102 Introduction to Management 3
MKT-101 Principles of Marketing 3
LAW-101 Legal Environment/Business Law I 3
HPE.... Health & Exercise Science Elective 1
    16
Code Course Credits
Second Year / First Semester
MKT-102 Retail Management 3
ECO-101 Macroeconomics 3
SOC-205 Social Diversity 3
LAW-102 Business Law II 3
...-... Humanities General Education Elective 3
HPE.... Health & Exercise Science Elective 1
    16
Second Semester
BUS-201 Co-op I: Business 3
ECO-102 Microeconomics 3
MKT-124 Fundamentals of Selling or  
MKT-123 Introduction to Promotion 3
MKT-212 Strategies in Marketing or  
MKT-125 Principles of E-Commerce 3
MTH.... Mathematics General Education Elective 3
    15
  Total Minimum Credits 63

Program Goals

  • To provide students with an understanding of consumer purchasing behavior concepts.
  • To develop the students’ managerial abilities in problem solving, communication, leadership, and teamwork.
  • To enable students to use current and emerging information technology tools for employment, personal productivity, communication and research.
  • To assure that students possess professional values and exhibit professional behaviors in the workplace including demonstrating an understanding and appreciation for other cultures and backgrounds.
  • To provide students with a General Education foundation.
  • To prepare students for employment.

Program Student Learning Outcomes

At the end of the program, the graduate will be able to:

  1. Apply knowledge of fundamental marketing planning and its concepts and theories.
  2. Compare and contrast purchasing behaviors.
  3. Plan, prioritize and manage marketing research projects.
  4. Identify professional values and exhibit professional behaviors in the work environment.

Employment Opportunities

As domestic and foreign competition increases, so will marketing and promotional activities. Careers in marketing are expected to increase significantly throughout this century. Listed below are some of the possible employment opportunities.

  • Marketing assistant/coordinator
  • Management trainee
  • Advertising coordinator
  • Retail sales associate
  • Inside or outside sales representative

Contact Person

Dr. William H. Allen, Jr.
Coordinator, Business Programs
(856) 227-7200, ext. 4455
Email: ballen@camdencc.edu

Additional information

CIP Code

52.1401

Program Code

MKT.AAS