Strategic Planning and Fundraising for Non-Profit Organizations
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Almost everyone agrees that “if you don’t know where you want to go, you can’t get there.” In this course participants learn how to develop a stakeholder-driven Strategic Plan that can establish and drive board decision-making.Additionally, almost everyone has been confronted by the truism “No money? no mission.” So this course reviews both the strategies and the tactics that are components of an effective fund raising program, i.e., how to get the money you need.Popular planning truisms also include the notion that “if they don’t know you, they can’t help you.” Accordingly, this course explores the communications concepts of marketing, and “branding.”
Strategic Planning topics include: Gathering stakeholder data, Creating a SWOT analysis, Developing a shared vision, Establishing strategic goals, Creating complementary tactical menus,Friend-raising, Organizational life cycles, and Evaluating program and organizational effectiveness.
The introduction to fund raising strategies includes: Fund raising concepts, Practices and tools, including creation and use of endowments Understanding funding trends, Classifying and motivating donors (i.e., individuals, business organization, funders,and foundations), Creating and utilizing a Case Statement, and Analyzing and deploying alternative fund raising strategies.
