Liberal Arts and Science: Public Relations/Digital Marketing Option

This program is designed especially for those students who wish to specialize early or who are already employed in a related occupation.   Apply & Register Program Details

This program is designed especially for those students who wish to specialize early or who are already employed in a related occupation.

 


Area of Interest:
Communication and Media
Degree/Certificate:
Associate in Arts
Code Course Credits
First Year / First Semester
ENG-101 English Composition I 3
HIS-111 Western Civilization or  
HIS-101 World Civilization I 3
COM-145 Intercultural Communications 3
MTH-... Mathematics General Education Elective 3
...-... Social Science General Education Elective 3
HPE-... Health & Exercise Science Elective 1
    16
Second Semester
ENG-102 English Composition II 3
HIS-112 Western Civilization II or  
HIS-102 World Civilization II or  
HIS-103 World Civilization III 3
MTH-... Mathematics General Education Elective or  
...-... Science General Education Elective 3/4
...-... Language General Education Elective11 3
...-... Social Science General Education Elective 3
    15/16
Code Course Credits
Second Year / First Semester
COM-101 Influence of Mass Media 3
COM-104 Introduction to Public Relations 3
...-... Technology General Education Elective 3
...-... Laboratory Science General Education Elective2 4
...-... Language General Education Elective1 3
    16/17
Second Semester
MKT-123 Introduction to Promotion 3
COM-103 News Writing & Reporting 3
COM-208 Public Relations: Digital Marketing 3
SPE-102 Public Speaking 3
...-... Humanities General Education Elective
(not a History or Language Course)
3
    15
  Total Minimum Credits 62
1Students must take six credits of one language. See Course Descriptions for requisites on placement.
2The following laboratory science courses are recommended for non-science majors: BIO-106, BIO-130, BIO-140, CHM-140, PHY-103

Program Goals

  • To provide students with a foundation in general education.
  • To ensure transferability of course work to four-year colleges
    and universities.

Program Student Learning Outcomes

At the end of the program, the graduate will be able to:

  1. Explain the management of relationships between an organization and various publics.
  2. Discuss the history and evolution of public relations in America.
  3. Construct messages designed to communicate to a diverse audience.
  4. Define communication terminology and apply this to the public relations process.

Campus Opportunities

Working with student organizations, clubs and some non-profit agencies in the county, students in the public relations course learn how to research, conduct a survey and create PR materials.

Post-Baccalaureate Employment Opportunities

  • Advertising
  • Corporations (employee, media, government, community,
    and consumer relations)
  • Nonprofit organizations and trade associations
  • Independent public relations agencies
  • Integrated marketing communications
  • Governments

Transfer Opportunities

Students in this program transfer to many institutions including our premier partner:

Rutgers University Logo

Contact Person

Professor Drew Jacobs, Coordinator
(856) 227-7200, ext. 4217
Email: djacobs@camdencc.edu
professorjacobs.weebly.com

Additional information

CIP Code

24.0101

Program Code

PRA.AA