Liberal Arts and Science: Public Relations/Digital Marketing Option

This program is designed especially for those students who wish to specialize early or who are already employed in a related occupation.   Apply & Register Program Details

This program is designed especially for those students who wish to specialize early or who are already employed in a related occupation.

 


Area of Interest:
Communication and Media
Degree/Certificate:
Associate in Arts

This curriculum is currently in the process of being updated. For the up-to-date curriculum, please view our 2020 Academic Program Guide.

Code Course Credits
First Year / First Semester
ENG-101 English Composition I1 3
HIS-101 World Civilization I 3
COM-101 Influence of Mass Media 3
...-... Language General Education Elective12 3
MTH-107 Mathematics for Liberal Arts 3
    15
Second Semester
ENG-102 English Composition II 3
HIS-102 World Civilization II 3
COM-143 Introduction to Electronic Media 3
...-... Language General Education Elective2 3
MTH-111 Introduction to Statistics 3
    15
Code Course Credits
Second Year / First Semester
COM-104 Introduction to Public Relations 3
ECO-101 Cultural Geography or  
COM-105 Macroeconomics or  
POL-101 Introduction to Political Science or  
POL-103 American Federal Government or  
POL-108 Introduction to International Relations or  
PSY-101 Basic Psychology or  
SOC-101 Introduction to Sociology 3
SPE-102 Public Speaking 3
CHM-140 Chemistry and Society or  
ENG 141 Living in the Environment or  
BIO-130 Plants & Society 4
...-... Technology General Education Elective 2
    15
Second Semester
COM-208 Public Relations: Digital Marketing 3
COM-103 News Writing & Reporting3 3
COM-145 Intercultural Communications (Diversity Gen Ed) 3
ECO-101 Cultural Geography or  
COM-105 Macroeconomics or  
POL-101 Introduction to Political Science or  
POL-103 American Federal Government or  
POL-108 Introduction to International Relations or  
PSY-101 Basic Psychology or  
SOC-101 Introduction to Sociology 3
ART-101 Art Appreciation or  
ENG 141 The Short Story 4  
FLM-101 Television Appreciation  
FLM-101 Film Appreciation  
MUS-101 Music Appreciation  
PHO-111 History of Photography 3
    15
  Total Minimum Credits 60
1Must test into ENG-101 or complete all appropriate prerequisites
2 Must take six credits of one language.
3 Prerequisite: ENG-101
4 Prerequisite: ENG-101; Co-requisite: ENG-102

Program Goals

  • To provide students with a foundation in general education.
  • To ensure transferability of course work to four-year colleges
    and universities.

Campus Opportunities

Working with student organizations, clubs and some non-profit agencies in the county, students in the public relations course learn how to research, conduct a survey and create PR materials.

Post-Baccalaureate Employment Opportunities

  • Advertising
  • Corporations (employee, media, government, community,
    and consumer relations)
  • Nonprofit organizations and trade associations
  • Independent public relations agencies
  • Integrated marketing communications
  • Governments

Transfer Opportunities

Students in this program transfer to many institutions including our premier partner:

Rutgers University Logo

Contact Person

Professor Drew Jacobs, Coordinator
(856) 227-7200, ext. 4217
Email: djacobs@camdencc.edu
professorjacobs.weebly.com

Additional information

CIP Code

24.0101

Program Code

PRA.AA