back to main page             Footnotes  

1) Shipley, Chris and Fish Matthew. How the World Wide Web Works. (Emeryville, CA: Macmillian Computer Publishing, USA, 1996), 6.

2) McKenna, Regis. Real Time: Preparing for the Age of the Never Satisfied Customer. (Boston: Harvard Business School Press, 1997), 26.

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3) Lorenzen, Michael. The Land of Confusion? (Web site), http://www.michaellorenzen.net/.

4) from the Google Web site, http://www.google.com, 2001.

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5) from the Public Relations Student Society of America Web site, http://www.prssa.org, 2001.

6) Lorenzen, (Web site).

7) from the Museum of Public Relations Web site, http://www.prmuseum.com, 2001.

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8) from the Internet Gurus Central Web site, http://net.gurus.com/history/, 2001.

9) Ibid.,

10) from the Internet Gurus Central Web site, http://net.gurus.com/history/, 2001.

11) Shipley and Fish, 2.

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12) Levine, John R., Baroudi, Carol, Levine Young, Margaret. The Internet for Dummies, 7th ed. (Foster City CA: IDG Books Worldwide, 2000), 2.

13) Shipley and Fish, 2.

14) Dinucci, Darci. Elements of Web Design. (Berkley, CA: Peachpit Press, 1997), 41.

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15) Lopuck, Lisa. Web Design for Dummies.(New York: Hungry Minds, Inc, 2001), 10.

16) Dinucci, 43.

17) Shipley and Fish, 20.

18) Weiner, Richard. Webster's New World Dictionary of Media and Communications. (New York: Simon and Schuster, Inc., 1990), 381.

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19) Grunig, James E. and Hunt, Todd. Managing Public Relations. (Orlando, FL: Harcourt Brace Jovanovich, 1984), 6.

20) from the Public Relations Society of America Web site, http://prsa.org/pressroom/aboutpr.htm. 2001.

21) Ibid.,

22) from the Museum of Public Relations Web site, http://www.prmuseum.com, 2001.

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23) Dunnington, Christine. A Students Guide to the History of Public Relations: And an Inquiry into the use of Public Relations History in the Classroom. (Rowan University: Masters Thesis), 28.

24) Grunning and Hunt, 17.

25) Cutlip, Scott, M. Publid Relations History: from the 17th to the 20th Century, The Antecedents. (Hillsdale) NJ: Lawrence Eribaulm Publishers, 1994), 2.

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26) Dunnington, 39.

27) Grunning and Hunt, 28.

28) Dunnington, 42.

29) from the History of Mass Communication Web site, http://www.goathead.org

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30) Reilly, Robert, T. Public Relations in Action, 2nd Ed. (Englewood Cliffs, NJ: Prentice Hall, 1987), 18.

31) from the Public Relations Watch Web site, http://www.prwatch.org

32) Dunnington, 44.

33) Bernays, Edward L. Biography of an Idea. (New York: Simon and Shuster, 1965), 287.

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34) Reilly, 17.

35) Cutlip, Scott M., Public Relations History, 171.

36) from the Adbusters Media Foundation Web site, http://www.adbusters.com. 2001.

37) Ewen, Stuart. PR!: A Social History of Spin, http://www.bway.net/~drstu/chapter.html. 1996.

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38) Cutlip, Public Relations History, 87.

39) from the History Net Primedia Special Interest Web site, http://www.thehistorynet.com, 2001.

40) Cutlip, Scott M. the Unseen Power: Public Relations, A History. (Hillsdale, NJ: Lawerence Erlbaulm Publishers, 1994), 526.

41) from the Museum of Public Relations Web site, http://www.prmuseum.com, 2001.

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42) Cutlip, the Unseen Power: Public Relations, 566.

43) From the Google Web site, http://www.google.com, 2001.

44) Ochman, B.L. "Guerilla Marketing Revisited," Strategist, Sept. 29, 2000.

45) Ibid.,

46) Fisher, Frank. Communication is the key to Crisis Management, from the Office.com Web site, http://www.officecom, 2000.

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47) from the About Web site, "Take Two Tylenols and Stay Away From Mad Cows," http://www.about.com.

48) Haddock, Tim. "Do Apologies Really Work." Investors Business Daily, Nov. 21, 2000.

49) from the Infornautics Encylopedia Web site, http://www.encylopedia.com.

50) Elliot, Stuart. "Exxon Image Soiled; Public Angry at Slow Action on Oil Spill." USA Today, Nov. 21,1981.

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51) Ibid.,

52) Seitle, Frasier, P. The Practice of Public Relations, (Upper Saddle River, NJ: Prentice Hall, 1998), 66

53) from the INT Media Group Web site, http://www.internet.com

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