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Printed Publications: Bernays, Edward L. Biography of an Idea. Simon and Shuster, New York, 1965. Cohen, Paula M. A Public Relations Primer. Prentice-Hall, Englewood Cliffs, NJ, 1987. Cutlip, Scott M. Public Relations History: From the 17th to the 20th Century, The Antecedents. Lawerence Erlbaulm Publishers, Hillsdale, NJ, 1995. Cutlip, Scott M. The Unseen Power: Public Relations, A History. Lawerence Erlbaulm Publishers, Hillsdale, NJ, 1994. Cutlip, Scott M. and Center, Allen H. Effective Public Relations, 5th Edition. Prentice- Hall, Englewood Cliffs, NJ, 1978 Dinucci, Darci. Elements of Web Design. Peachpit Press, Berkeley, CA, 1997. Dunnington Christine. A Students Guide to the History of Public Relations: and an Inquiry into the Use of Public Relations History in the Classroom. Master's Thesis, Rowan University, 1999. Elliot, Stuart. Exxon Image Soiled; Public Angry at Slow Action on Oil Spill. USA Today, Nov. 21, 1981. Grunig, James E. and Hunt Todd, Managing Public Relations. Harcourt Brace Jovanovich, Orlando, FL, 1984. Jackson, Patrick and Center, Allan H. Public Relations Practices: Managerial Case Studies and Problems, 5th Edition. Prentice-Hall, Upper Saddle River, NJ, 1995. Levine, John R., Baroudi, Carol, Levine Young, Margaret. The Internet for Dummies, 7th ed. IDG Books Worldwide, Inc., Foster City, CA, 2000. Lopuck, Lisa. Web Design for Dummies. Hungry Minds, Inc., New York, 2001. McKenna, Regis. Real Time: Preparing for the Age of the Never Satisfied Customer. Harvard Business School Press, Boston. 1997. Nolte, Ochman, B.L. Guerilla Marketing Revisited, Strategist, Sept. 29, 2000. Haddock, Tim. Do Corporate Apologies Really Work?, Investors Business Daily, Nov. 21, 2000. Reilly, Robert T. Public Relations in Action, 2nd Edition. Prentice-Hall, Englewood Cliffs, NJ. 1987. Seitle, Fraser, P. The Practice of Public Relations. Ed. Don Hull, Prentice-Hall,Upper Saddle River, NJ 1998. Shipley, Chris and Fish Matthew. How the World Wide Web Works. Macmillian Computer Publishing, USA, Emeryville, CA, 1996. Weiner, Richard. Webster's New World Dictionary of Media and Communications. Simon and Schuster, Inc., New York, 1990. Tye, Larry. The Father of Spin: Edward L. Bernays and the Birth of Public Relations. Crown Publishers, New York, 1998. Web Sites Adams, Dewey, Bonds, Jennifer and Jackson, Tiffany. "History of Public Relations." Goathead, http://129.252.83.77/papers/1999publications.html, 1999. Fisher, Frank. "Communication is the Key to Crisis Management." Office, www.office.com, 2000. Lorenzen, Michael. "The Land of Confusion? High School Students and Their Use of the World Wide Web for Research." Library Reference, http://www.michaellorenzen.net/, 2000. Matzer, Rose, "Public Relations Industry Timeline," Public Relations Online, http://www.public-relations-online.net/history.htm. 2001. Smith, Kevin P. "Communication Management --from the Roman Road to the Internet." Communication Management, http://www.rowlandperth.com.au/pages/roman.html, 2001.
URL's with unlisted authors: "Public Relations Specialists." Occupational Outlook Handbook, U.S. Department of Labor, http://stats.bls.gov/oco/ocos086.htm, 2001. "History of the Internet: Where Did the Internet Come From?" Internet Gurus Central, http://net.gurus.com/history/, 2001. "Take Two Tylenols and Stay Away From Mad Cows!" About, http://www.about.com, 2001. "Exxon Corporation." Microsoft Encarta Encyclopedia, CD ROM, 1999.
General: Adbusters Media Foundation, http://www.adbusters.com Anheuser-Busch Press Room, http://wwwasianbud.com/docs/responsible.html Carl Vinson Institute of Government at the University of Georgia, http://www.cviog.uga.edu. Encyclopedia, Infonautics, http://www.encyclopedia.com Facts on File News Services, http://www.2facts.com Google, http://www.google.com Museum of Public Relations, http://www.prmuseum.com Primedia Special Interest Publications, http://www.thehistorynet.com Pepsi Crisis Response, http://www.metapr.com Public Relations Society of America, http://prsa.org/pressroom/aboutpr.htm Public Relations Student Society of America, http://www.prssa.org Truman Presidential Library, http://wwwtrumanlibrary.org University of Iowa, http://www.uiowa.edu/ Web Review, http://www.webreview.com |
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