Today, the practice of Public Relations. . .

. . .is a multi-million dollar industry. Most modern developments in public relations are linked with political reform movements, as PR is an important part of politics, playing a major part in who becomes elected and what laws are passed.

Politicians use public relations to keep themselves in good standing with the public, which is very necessary for their job. What began as mere publicity has grown to include many other uses, from interpreting public opinion and its impact on an organization to researching ways of helping a business to maintain its goals.