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Home » Programs » Business and Public Service » Marketing
The word Marketing written on a chalkboard

Marketing

The Marketing program is designed to provide students with the practical knowledge and skills necessary to plan, manage and monitor trends which indicate the need for new products and services offered by an organization. Required courses emphasize the development of marketable skills essential to career success, including sales techniques, market research, promotional strategies, and applied management practices. Students will cultivate an understanding of consumer purchasing behavior concepts which will advance the students’ managerial abilities for problem solving, communication, leadership, and teamwork.

 

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Meta Major: Business, Business and Public Service
Degree/Certificate: Associate in Applied Science
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Code Course Credits
First Year / First Semester
ENG-101 English Composition I1 3
ACC-104 Financial Accounting 3
MGT-101 Introduction to Business 3
CIS-105 Computer Literacy 3
MTH-111 Introduction to Statistics2 3
    15
Second Semester
ENG-102 English Composition II3 3
ACC-105 Managerial Accounting4 3
MGT-102 Introduction to Management 3
MKT-101 Principles of Marketing 3
LAW-101 Legal Environment/Business Law I 3
    15
Code Course Credits
Second Year / First Semester
MKT-102 Retail Management 3
ECO-101 Macroeconomics 3
SOC-205 Social Diversity 3
LAW-102 Business Law II 3
…-… Humanities General Education Elective 3
    15
Second Semester
BUS-201 Co-op I: Business 3
ECO-102 Microeconomics 3
MKT-124 Fundamentals of Selling or  
MKT-123 Introduction to Promotion 3
MKT-212 Strategies in Marketing5 or  
MKT-125 Principles of E-Commerce6 3
MTH…. Mathematics General Education Elective2 3
    15
  Total Minimum Credits 60
1 Must test into ENG-101 or complete all appropriate prerequisites
2 Must test into College level Math or complete all appropriate prerequisites
3 Prerequisite: ENG-101

4 Prerequisite: ACC-104
5 Prerequisite: MKT-101
6 Prerequisite: MKT-101 and CIS-105

Program Student Learning Outcomes

At the end of the program, the graduate will be able to:

  1. Apply knowledge of fundamental marketing planning and its concepts and theories.
  2. Compare and contrast purchasing behaviors.
  3. Plan, prioritize and manage marketing research projects.
  4. Identify professional values and exhibit professional behaviors in the work environment.

Employment Opportunities

As domestic and foreign competition increases, so will marketing and promotional activities. Careers in marketing are expected to increase significantly throughout this century. Listed below are some of the possible employment opportunities.

  • Marketing assistant/coordinator
  • Management trainee
  • Advertising coordinator
  • Retail sales associate
  • Inside or outside sales representative

Transfer Opportunities

Students in this program transfer to many institutions including our premier partners:

Rutgers University Logo
Wilmington University Logo
  • Rutgers Camden
  • Thomas Edison State University
  • University of Maryland
  • University of Phoenix
  • Peirce College
  • New Jersey Institute of Technology
  • Berekley College
  • Penn State Harrisburg
  • Eastern University College of Graduate & Professional Studies

Contact Person

Dr. William H. Allen, Jr.
Coordinator, Business Programs
(856) 227-7200, ext. 4455
Email: ballen@camdencc.edu

Additional information

CIP Code

52.1401

Program Code

MKT.AAS

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Camden County College does not discriminate in admissions or access to, or treatment or employment on the basis of race, creed, color, national origin, ancestry, nationality, age, sex, sexual orientation, marital status or domestic partnership or civil union status, gender identity or expression, or persons with a mental or physical disability, or any other legally protected characteristic, in its programs and activities. The following persons have been designated to handle inquiries/complaints regarding non-discrimination policies:

  • Title IX Coordinator: Executive Dean, Student Affairs, 856-227-7200, ext. 4371, Taft Hall, Room 233, Blackwood Campus
  • Deputy Title IX and ADA Coordinator for Employees: Assistant Director of Human Resources, 856-227-7200, ext. 4391, Roosevelt Hall, Room 106, Blackwood Campus
  • Deputy Title IX and Section 504 Coordinator for Students: Associate Dean of Students, 856-227-7200, ext. 5088, Taft Hall, Room 302, Blackwood Campus
  • Title II for Employees and Students: Building Operations Manager, 856-227-7200, ext. 4575 Physical Plant, Blackwood Campus
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  • Students and employees have the legal right to appeal grievances with the local Office for Civil Rights, New York Office for Civil Rights, U. S. Department of Education, 32 Old Slip, 26th Floor, New York, New York 1005-2500, Telephone 646-428-3900, Fax: 646-428-3843; Tdd: 800-877-8339,EmaOCR.Newyork@Ed.Gov

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