MARKETING
Associate in Applied Science - MKT.AAS

Program Description
Marketing managers develop detailed marketing strategies offirms. With product and market research personnel, marketing managers determine the demand for the products or services of firms, the potential users, and the prices. Marketing managers monitor trends indicating the need for new products or services. Marketing managers and personnel work with advertising and sales promotion people.

Program Information
This program provides:
•General education and fundamental business knowledge
•Continuing education for students currently employed in the marketing and distribution process
•Understanding of the importance and scope of the distributionfunction in the economy
•Employment opportunities in the service and non-profit sector

Employment Opportunities
As domestic and foreign competition increases, so will marketing and promotional activities. Careers in marketing are expected to increase significantly throughout this century. Listed below are some of the possible.

Employment Opportunities
•Account executive
•Advertising representative
•Marketing representative
•Marketing research manager
•Product marketing specialist
•Product research manager

Contact Persons
Dr.Rosalie Duren, Coordinator (856) 227-7200, ext. 4424
E-mail: rduren@camdencc.edu

Professor Maria Aria(856) 968-1257
E-mail: maria@camdencc.edu