"In a truly democratic society, everything depends upon the consent of the public." -Thomas Jefferson

Public relations began when people started communicating and needed to motivate others.

Early pre-historic drawings, and later, hieroglyphics and ancient manuscripts were all used to persuade.

In the 15th Century, Johann Gutenberg invented the printing press, making it possible to mass-produce written works.

By the 17th Century, newspapers began to appear and ordinary people gained greater access to information and ideas. In response, governments and their leaders became more concerned with public opinion.

Lights of Liberty